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No independent landing page with one call to action. We prefer known outcomes over unknown ones even if the probability of coming out ahead is higher. I think this is one of the biggest issues with sales funnels. Ask yourself these 4 questions to make sure your funnel is all about your buyer:. Return it free within 30 days. Except, you have to hunt for those details. Get to the heart of what customers truly want: Keep asking Why until there are no more Whys left.
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Grab a copy of her book, Finding the Right Message, on Amazon. And when they crop up during the customer journey they can derail an otherwise surefire sale. Famous direct response copywriter Eugene Schwartz laid out the stages of awareness in his book Breakthrough Advertising :. Leave this field empty. ThirdLove takes a more novel twist on getting women to give up their email addresses by offering a quiz. What would ThirdLove do? In it, the copy takes you step by step through what happens once you decide to go through the checkout process.
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What else makes this copy effective? What would ThirdLove do? Jen Havice is a growth marketer who specializes in conversion focused copywriting and voice of customer research. As you move further down the page, the emphasis remains on the fix and the pain it solves. We prefer known outcomes over unknown ones even if the probability of coming out ahead is higher. When you frame your features in terms of benefits, you make it easier for your visitors to never lose sight of why your product is the best fix for their problem.
What would ThirdLove do? Leave a Reply Cancel reply Your email address will not be published. Sadly, finding one in the wild is about as elusive as spotting Bigfoot or a hipster in heels. The screenshot below shows the very bottom of the quiz results page. So when I came across this sales funnel by ThirdLove , a startup that designs well-fitting bras, I knew it would be a great example to illustrate just how to approach the copy in your funnel. Get to the heart of what customers truly want: Keep asking Why until there are no more Whys left. What else makes this copy effective?